ART & ARTICLE BY KRISTIANA MORELL PUBLISHED: MAY 21, 2024
The Reeds Difference' isn't just about rings; it's about exquisite craftsmanship, unparalleled quality, and personalized service. Let’s delve into the 5 reasons you should make us your ring destination.
1. HANDPICKED DIAMONDS
At Reeds, we’re dedicated to curating only the finest diamonds and colored gemstones.
We’re all familiar with the national diamond e-tailers, but what many don’t realize is that these companies don’t own the diamonds they sell. Instead, they rely on lists provided by vendors. Consumers are essentially purchasing the report, not the diamond. At Reeds, we take a hands-on approach to ensure the quality of every stone. The stones go through a rigorous screening process where our owner, Jeff Zimmer, inspects and hand-selects them guaranteeing unparalleled quality and brilliance.
2. CLIENT INVOLVEMENT
In many other retailers' customization processes, the client is largely cut out of the process as soon as they walk out of the store that day. At Reeds, we value your involvement at every stage. From the moment you walk through our doors to discuss your vision to the final inspection of your finished ring, we maintain constant communication, and we won’t move forward with any stage of production unless we have your expressed approval.
3. STONE SCANNING PROCESS
Many jewelers find a setting and fit a diamond into it which can force them to remove metal from the setting, hurting the integrity of the setting. We take a different approach. At Reeds, we employ an advanced stone scanning process that sets us apart and goes beyond conventional measurements of length and width. We utilize state-of-the-art technology to obtain precise depth clearance measurements for each stone. This means that we not only consider the surface dimensions of the stone but also its exact depth profile ensuring a perfect fit without compromising the integrity of the setting.
4. BAND-FRIENDLY DESIGN
One hallmark of our custom engagement rings is their band-friendly design. Our innovative approach involves curving the prongs of the setting to accommodate a flush fit with the wedding band. This meticulous attention to detail ensures that there are no gaps between the engagement ring and the wedding band. Beyond just the cohesive aesthetic, this is done for longevity as well. When a wedding band fits seamlessly against the engagement ring, it minimizes the risk of wear and tear. Without any gaps between the two rings, they won’t rub against each other which causes damage over time. This way, your ring is not only beautiful but also built to last.
5. IN-HOUSE JEWELRY DESIGNERS
When purchasing stones, we do not buy calibrated/cookie-cutter stones cut to the same length and width. Instead we choose stones for their beauty regardless of their size. Our design team then creates custom settings to fit each stone perfectly and create bespoke, high-quality pieces tailored specifically to you. From timeless engagement rings to personalized pendants, our designers work closely with you to bring your vision to life. With a focus on craftsmanship and individuality, each piece is crafted using the finest materials and techniques.
