ART & ARTICLE BY KRISTIANA MORELL PUBLISHED: MAY 16, 2024
"We wouldn't sell a diamond that I wouldn't give to my wife, or be proud to have presented to my daughter"
– Jeff Zimmer"
Every love story is special, and so should the diamond that symbolizes it. At Reeds, our diamonds are handpicked and our rings are handcrafted. We offer a variety of options and customization opportunities so you can create the ring of your dreams.
BROWSE OUR INVENTORY
Visit us in-store or browse our website to view our collection of meticulously crafted diamond rings and bands.
FIND AND DESIGN YOUR DREAM RING:
For those who have a specific vision in mind, our design-your-own option provides endless possibilities. Here’s how you can bring your vision to life:
ONLINE CUSTOMIZATION:
Visit our website and navigate to the “Wedding and Engagement” section
Choose to start with a setting or a diamond
If you opt to start with a setting, select the metal (Platinum, Yellow Gold, White Gold, Rose Gold) and the shape of the diamond (Round, Oval, Princess, Emerald) If you can't find what you’re looking for, feel free to request a custom design at the bottom of the page
If you prefer to start with a diamond, select between natural or lab-grown and customize the clarity, price, carat, color, and cut. Our intuitive filtering system will present you with options tailored to your preferences. If you don’t find the perfect match, simply hit the “Request Another Diamond” button.
Once you’ve selected your setting or your diamond, proceed to choose the diamond or the setting or request a custom design.
Lastly, to personalize your design choose the ring size that fits seamlessly, and explore matching bands to compliment your ring beautifully. Additionally, you can add a meaningful engraving.
You can request an appointment or share your design. We also provide you with an estimated delivery, reference code, GIA certificate, and a detailed summary of your ring.
IN STORE CONSULTATION:
For individuals who need guidance and assistance in their search for the perfect diamond or in designing a custom ring, our in-store consultation service is an invaluable resource. Whether you’re unsure about diamond quality, overwhelmed by design options, or simply seeking expert advice, our experienced team is here to help you navigate every step of the process.
Book a free in-store consultation at one of our select locations.
Opt for an engagement consultation where our GIA Certified associates will guide you through every aspect of selecting the perfect diamond engagement ring,
From educating you on style, color, cut, clarity, and carat size to offering expert advice, we're here to assist you every step of the way.
Select your preferred time and confirm your booking.
HOW OUR RINGS ARE BROUGHT TO LIFE:
1. Special Order Creation: Begins the process, indicating the start of the personalized journey for the client. At Reeds, we prioritize open communication and collaboration, involving clients every step of the way. From initial discussions to final delivery, your vision guides our process.
2. Stone Scanning Process: Ensures precise measurements for stone settings, avoiding any potential damage or alterations to fit stones into settings. Each stone is meticulously scanned to measure its depth, ensuring a perfect fit without compromising the setting’s structure. This step goes beyond standard practice and prioritizes integrity and durability by guaranteeing a seamless and secure setting for every stone.
3. Band-Friendly Design: Special attention is given ensuring that engagement rings are compatible with wedding bands, with flush fitting being a flagship feature of your custom rings. This not only enhances aesthetics but also improves longevity by reducing wear and tear.
4. CAD Design: Utilizing CAD (Computer-Aided Design), we create a digital rendering of the ring based on client preferences, allowing for visualization and adjustments before physical production begins.
5. Rendering Approval: Clients review and approve the CAD rendering, ensuring their satisfaction with the design before progressing.
6. Wax Printing and Casting: Once approved, the design is printed in wax using 3D printers, then used to create molds for casting the rings in their metal.
7. Handcrafting and Polishing: Each ring is individually crafted, cleaned, and polished by hand to ensure a flawless finish.
8. Stone Setting: Skilled setters carefully place the stones into the ring settings, ensuring they are secure and aligned properly.
9. Thorough Inspection: Rings undergo a meticulous inspection process to ensure quality and accuracy. Any flaws or imperfections are addressed and corrected before final delivery.
10. Final Finishing and Delivery: Rings are given a final polish and finishing touches before being delivered to the client. This includes confirming details such as stone certification, finger size, and any additional requests.
Our comprehensive process ensures that each ring meets the highest standards of quality and craftsmanship.
